Hidden in the comments on the excellent Michigan sports blog MGoBlog is a link to a marketing mistake of epic proportions. Click on the image for the easier-to-read full-size version, or check out the actual page (until they fix it, anyway).

Yeah, so … I really can’t add much to that. Just thank you, thank you, thank you to this commenter on this MGoBlog post.

Update: Nike has attempted to fix the page; now it encourages the customer to “show them how much you love Spartan football” … by wearing a Michigan jersey. (The title now reads correctly, identifying it as a Michigan jersey, but the description is still mired in the morass of East Lansing.)