Product marketing: for when you have a product

I’m down in Montgomery, Alabama right now visiting Legal Counsel Justin, and yesterday we meandered into the local Bass Pro Shop to get in touch with our outdoorsy sides.  I got in touch with my outdoorsy side by buying a pair of fingerless gloves (late-season football games and local ice arenas can get cold), and as I was on my way to the front of the store to pay for the gloves, I spotted a product display with a curiously redundant product name and slogan:

I could understand that slogan if the product name was vague and esoteric, but the intended use of a product named “coldgear” seems obvious enough to render clarification unnecessary … unless they were afraid that potential customers might think it was gear for when you have a cold, rather than gear for when it’s cold.

I coulda been a contender

Like many high schools these days, Chelsea High School has an electronic sign by its main entrance; it informs the local community of important details like upcoming sporting events, notable school events, and the time and temperature (although one day it listed an obviously erroneous temperature of 126 degrees, so you might want to use a more reliable source like weather.com).  Most of the events are fairly typical — football games, cross country meets, school picture days — but when I drove to the high school the other day, the sign listed a high school competition I didn’t know existed.  (The following picture is unaltered.)

From what I hear, the Chelsea Boys should do well at regionals.